Policy & Advocacy


As India’s leading independent child rights organization, Asha advocates for better policies and practices to fulfil children’s rights and to ensure that children’s voices are heard at the national, state and local levels. “Being the voice of children” is the underlying principle for all our child-centric advocacy initiatives that work to make a positive and sustainable change to the lives of millions of marginalized children across India. Advocacy is central to securing lasting change in children’s lives and is integral to our theory of change. Our advocacy encompasses research and policy analysis, lobbying, communications and campaigning in all the thematic areas that we work on.

Over the past 10 years, here are some of the key achievements:

ASHA is considered a partner of choice by the following Central Government Ministries:
  • Ministry of Women and Child Development/ National Commission Protection for Child Rights
  • Ministry of Health and Family Welfare
  • Ministry of Labour and Employment
  • Ministry of Housing and Urban Affairs

➡️ Child Protection

  1. The Juvenile Justice (Care and Protection of Children) Act, 2013 in Jammu and Kashmir was drafted by ASHA along with training module for police. 
  1. ASHA was recognized by Ministry for Labour and Employment for its contribution to the Standard Operating Procedure for Enforcement of the Child and Adolescent (Prohibition and Regulation) Act, 1986 and reframing of the rules.
ASHA was nominated by to be part of a Central Advisory Board (CAB) on Child and Adolescent Labour where we were able to present technical input and evidence based advocacy asks on child labour. A ‘Standard Operating Procedure’ for Enforcement of the Child and Adolescent (Prohibition and Regulation) Act, 1986 was launched at a National Conference on Child Labour organized by Ministry of Labour and Employment (26th September 2017) which clearly recognizes ASHA as one of the 3 NGOs who have contributed to this SOP and framing of the Rules after the amendment of the Act.
  1. NCPCR adopted the E-learning Module on Child Sexual Abuse & POCSO Act, 2012 which was developed as part of our programme intervention in Haryana & Punjab to create awareness on child safety.
  1. ASHA developed Standard Operating Procedure for Children in Street Situations with National Commission for Protection of Child Rights (NCPCR).
  • Seven states that have adopted and launched the Standard Operating Procedure for prevention, rescue and restoration of children in street situations: 7 Delhi, West Bengal, Telangana, Uttar Pradesh, Maharashtra, Odisha and Bihar
  • Institutionalization of children in street situations (CiSS) interventions through formation of CiSS Steering groups in 3 cities: Mumbai, Kolkata & Delhi
Taking forward ASHA’s research that mapped policies for children on the street, a Standard Operating Procedure (SOP), a first of its kind policy document that elaborates the process of care, protection, and restoration of children in street situations, was developed with Government body National Commission for Protection of Child Rights (NCPCR). The SOP was launched on 21st February, 2017 by Smt. Maneka Gandhi, Ministry of Women and Child Development (MWCD), FormerStuti Kacker, NCPCR and Artist Ambassador Dia Mirza. A key component of the SOP is to give every child an identity by way of an Aadhaar card and to make the area postman and post office the nodal link at the local level for a child on the street. The SOP has been launched in 7 states.

➡️ Health & Nutrition

  1. ASHA influenced policy change on management of sepsis in young infants at the national level by generating evidence at the field level
Based on programme learning on management of sepsis in young infants in Saharsa, Bihar, ASHA received a formal endorsement from the Ministry of Health and Family Welfare Government of India for review of the policy on management of sepsis in young infants along with the facilitator guidebook, training video for primary health care providers & an addendum on the existing operational guidelines for implementation in all states.
SNL in partnership with Care and Govt. of Bihar implemented a model on Community based management of newborn infections and created evidence on what does it take to translate Govt. Policies into action. An addendum facilitator guide and training video package was also developed in this regard which is now uploaded on the official website of the government ()
  1. Letter of endorsement from Additional Mission Director, National Health Mission, Odisha obtained for inclusion in the city health plan of Bhubaneswar
  1. ASHA supported the implementation of the Pune City Health Plan which was developed and facilitated in partnership with Pune Municipal Corporation and Ministry of Urban Development, Maharashtra. The Pune’s City Health Plan received significant recognition from the City Corporation, the National Health Mission (NHM) and the Government of Maharashtra resulting in some components incorporated in the District Programme Implementation Plan (PIP) of National Health Mission (NHM).
  1. ASHA facilitated formation of State New Born Strategy and conducted District Gap Analysis of health infrastructure and facility for new born. The gap analysis was presented to the Odisha and Jharkhand government and thereafter planning exercise was held in two districts of Jharkhand and one district of Odisha. The new born action plan developed at district level was further included in the project implementation plan of state. 
  1. Under Stop Diarrhoea Initiative, ASHA was honoured for its contribution in making Uttarakhand ODF 4th state of India to be Open Defecation Free (ODF) (after Sikkim, Himachal Pradesh and Kerala) at an event in Dehradun. The appreciation award was given by Hon’ble Minister of Drinking Water and Sanitation Narendra Singh Tomar and Chief Minister of Uttarakhand Trivendra Singh Rawat
  1. Increase in budget allocation for Supplementary Nutrition Programme (SNP) based on the recommendations of ASHA’s child budget analysis:
ASHA, on the basis of detailed Child Budget Analysis 2017-18, had recommended the revision in cost norms of Supplementary Nutrition Programme (SNP) for children, pregnant women, lactating mothers and malnourished children under Integrated Child Development Services (ICDS) and Pre-school education kit with an additional feature of Teaching and Learning Material (TLM) in it. The recommendations were made during the Pre-budget consultation held at Ministry of Finance, Government of India in December 2017.
Ministry of Women and Child Development considering the recommendations, revised the cost norms for Supplementary Nutrition Programme (SNP) and Pre-school education kit as follows - (as per the Minutes of Empowered Programme Committee and Administrative Approval of revised Annual Programme Implementation Plan (2017-18) for Anganwadi Services Scheme under ICDS dated 8/12/1)

➡️ Education:

  1. The Department of School Education and the State Council of Educational Research and Training (SCERT), Andhra Pradesh, in technical collaboration with ASHA, developed India’s first Comprehensive School Safety Curriculum for Andhra Pradesh in Telugu Language. This will form a part of the syllabus which will cater to over 1 crore children in Andhra Pradesh.
  1. ASHA India drafted “Peace Education Manual” (first of its kind), was launched in J&K by Education Minister, Syed Mohammad Altaf Bukhari.
  1. Lead role in strengthening Right to Education (RTE) Forum, India’s Largest civil society movement on Right to Education Act

➡️ Other achievements:

  • ASHA signed a MoU with National Institute of Urban Affairs (NIUA) under Ministry of Housing and Urban Affairs (MoH&UA) to work in partnership with different agencies, including Municipal Authorities, in 10 cities towards improving the Urban Health Systems.
  • MOU signed between Indian Council of Medical Research and ASHA. In an effort to expand our horizons in the domain of Maternal, Newborn and Child Health program implementation and research, ASHA has formalised a landmark agreement with ICMR.